PAI(n) About To Claim They Forced GSB To Spend Big!
As PR campaigns go, PAI(n)'s media assault on West Ham got off on the wrong foot, they have been shooting at their own ever since as their 'charm' campaign has continued to lurch from one crisis to the next. Citing Rio Ferdinand as a Hammers legend was a faux pas of the highest order, but subsequent statements from what is essentially a hedge fund company have done little to add glister to their gold.
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