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West Ham Vice chairman Karren Brady has been speaking today at a Leaders in sport conference in London.
Among the audience was Guardian journalist Owen Gibson who has been relaying her speech via social media which can be found below.
“Karren Brady says Olympic Stadium was an opportunity to “rebrand” the club. Also says club had “no culture” when she arrived. To be clear, Brady was speaking at the “Leaders” conference – fair to assume she was talking about the corporate culture.”
“Brady went on to explain that part of her aim was “getting the culture right, being a place where something is expected of you. We saw that as a real opportunity to change the brand values of the club. At least she’s explicit” said Owen.
“Brady goes on to say people, not the stadium, make club “Protecting their traditions and their values and their integrity is very important” Brady says the club is making a movie called Iron Men, following 5-7 fans in the transition from the Boleyn to the London Stadium.
“Brady: Rebranding ourselves was really important with our new stadium. We’re in the London Stadium.”
Owen Gibson has since deleted his tweets and Karren Brady claims she was misquoted saying “At Leaders was asked about corporate culture at WHU explained our world renowned heritage is what sets us apart shame not reported that way”
sounds like
you have not been getting any lately Dicksy!!
In that speech Brady says we
In that speech Brady says we have risen to the 15th biggest club in the world. I don't normally critise the boardroom team but if true, then it's about time the board start acting like the 15 th biggest team. whether it be with the targets we buy, treatment of people and with the class and decentcy befitting a top 15 club in the world. In their early days they could get away with it but not now. They need to re-evaluate the way they conduct themselves and the way the club does.
Spot on Red!
Ive never critiscised the board up to now...
But like you say "IF" the board are claiming to be the 15th largest club in the world,then its time to act like it...
For starters buy some decent players,not free transfers & journeymen...
Also imo they need to stop telling all & sundry what players we are in for,& just get on with it...
Next season we should only
Next season we should only bring in players that will improve the team NOT squad. That way if the present 11 are not up to the improvement THEY become the squad members! If they raise their game even higher then fine, that's called competition and really DOES make us progress. Even if we only buy 3 players! Make them top quality only.
Transfers....
The previous 2 seasons I thought our transfers were pretty good tbh. Cresswell and Sakho one season, Payet, Lanzini & Ogbonna the next. This seasons transfers though, I agree, have been dire. I get they wanted to bolster the squad for Europa but clearly that came and bit us on the arse. If only they tried to bolster the squad just a little and get some quality in with that 'alleged' £60 mil they spent on players. Should've replaced Tomkins and brought in a right back as we clearly needed one near the end of last season.
With regards the Brady comments, I just think our board need to shut up. I'm getting fed up with their constant use of the press when you don't see any other club chairmen constantly in the papers. I actually think Brady was taken out of context in her speech but the media, other club fans and now even our own are taking every bit of negativity and running with it. We at least need to stick together, do what supporters do and support. I'' boycotting any media about us coz everyone has got it in for us.