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The Most Well-Known Gambling Companies That Have Sponsored English Football Clubs

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Submitted by nevillenixon on Wed, 28/09/2022 - 08:01

There's nothing like the buzz at an English football match. The atmosphere, the intensity: it's what makes the game special. And it turns out that betting companies and online casinos from aussielowdepositcasino have been sponsoring many of these teams for years now. English football clubs don't need to go looking for sponsors.

But it's not just big names like Nike and Adidas that are keen to sponsor sporting outfits. In fact, they're often approached by Australian gambling sites and casino brands who want to get their name out there by sponsoring a local team. Some of these companies have even found themselves promoted as the main sponsors of an English club for an entire season!

According to a recent study in The Daily Mail, bookmakers are financing over half of all Premier League teams' budgets through sponsorships and advertising deals. That figure jumps to nearly two-thirds for Championship clubs but drops off significantly for lower tiers such as League Two (just 7% of funding).

In fact, there have even been legal disputes over whether or not players should wear gambling logos during matches due to potential conflicts of interest with team officials who receive money from betting companies while also being responsible for player safety during games. So here are some of those most well-known brands:


Betway is a British-based online gambling company that sponsors West Ham United, the English football club based in London. Betway has also sponsored other sports teams, including the Northern Ireland national football team and Brighton & Hove Albion FC.

The Betway brand offers an online sportsbook service as well as a casino. The company was founded in 2008 by Tony McAlpine and Craig Paterson after they left Bwin Interactive Entertainment (now known as GVC Holdings). The company has its headquarters in Malta and is regulated by the UK Gambling Commission. It also has a presence in Spain, Italy, and several other European countries. Betway’s sportsbook is licensed by the Government of Gibraltar.

It is a member of the Remote Gambling Association (RGA), the European Gaming and Betting Association (EGBA), and the Interactive Gaming Council (IGC). The company also has content-sharing agreements with major sports organizations such as FIFA, UEFA, NASCAR, and F1.

The company has over 500 employees, including a team of in-house lawyers and accountants. It was named the “Best Online Sportsbook Operator” at the eGaming Review Awards in both 2016 and 2017. Betway also won an award for its mobile app in 2016. In addition to sports betting, Betway offers casino games such as roulette, blackjack, and slots.

William Hill

William Hill is a British bookmaker and betting shop operator founded in 1934. The company was first listed on the London Stock Exchange during the same year when it began to expand its operations. William Hill has sponsored football clubs for over 30 years, sponsoring teams in the UK, including Chelsea (and former Manchester City) and many others. William Hill also sponsored Tottenham Hotspur Football Club.

William Hill’s logo is instantly recognizable – it features an unmistakable black horse silhouette with a jockey cap on top of a white background which makes it stand out against other betting companies' logos that are often cluttered or difficult to read at speed.

William Hill is one of the most popular bookmakers in the UK and has over 3,000 betting shops. It is also one of the largest sports betting companies in Europe. The company is also licensed in Australia, Ireland, and Belgium, as well as being an online bookmaker. William Hill's online wagering site has been operating online since 1997 when it launched its first website. The company has over 15 million customers and is one of the most popular online bookmakers in the UK.

Sport Pesa

SportPesa is a Kenya-based sports betting company with operations throughout Africa. It acquired the English Premier League sponsorship rights for Everton FC in 2016 and has since become one of the most well-known gambling companies in world football.

SportPesa was founded as Sports Betting Limited (SBL) in 2006. The company started off as an online sportsbook but later expanded its offerings to include casino games and mobile apps. In 2010 SportPesa launched its first sponsorship deal with Scottish Premiership club Heart of Midlothian F.C., offering £1 million per year over three years.

In 2016, SportPesa signed a three-year deal with English Premier League club Everton FC. The sponsorship agreement included branding on the team’s jerseys and social media channels. This marked the first time an African company had been allowed to display its logo on a top-tier English football team’s kit. SportPesa also has sponsorship deals with several other European clubs.

In addition to sports betting, SportPesa offers online casino games and a mobile app. The company claims to have more than one million registered customers around the world.


Bet365 is an online sports betting company that has sponsored many English football clubs, including Aston Villa and West Ham United. It's also the current sponsor of Stoke City FC, who play their home games at the Britannia Stadium. The stadium was known as the Bet365 Stadium from 2012 to 2020, when Bet365 extended its sponsorship agreement with Stoke City FC until 2024.

The company was founded in 2001 by Denise Coates - its current CEO - whose family set up bookmaker William Hill back in 1934. Despite being relatively young compared to other gambling companies, it still manages hundreds of millions of pounds per day on its sportsbook alone!

Bet365 offers online casino games and live dealer casino tables. It also offers poker tournaments in several countries, including the UK, Ireland, and Australia. Bet365 has a strong reputation for customer service, and its sportsbook is one of the most popular online betting sites in the world. It's also available on mobile devices, so you can place your bets on the go.

The company also has a reputation for being one of the safest and most secure betting sites. Bet365 is licensed by the UK Gambling Commission, which means it adheres to strict regulations regarding player safety and responsible gambling. Punters can deposit funds into your account using Visa or Mastercard credit cards, as well as PayPal and Skrill.


In 2013, Bodog, a betting company, became Arsenal's official Asian betting partner in a three-year agreement as a result of the sport's tremendous appeal in Asia. The company has almost 1 million customers and operates more than 100 brands across the world. It has offices in Canada, Costa Rica, and Macau, as well as partnerships with FC Barcelona, Real Madrid, and Tottenham Hotspur football clubs.

Bodog Casino is owned by the Bodog Entertainment Group, which was founded in Canada in 2003. The company has been around for more than 15 years and has been licensed both by the Kahnawake Gaming Commission in Canada as well as the Lotteries and Gaming Authority of Malta.

Bodog Casino is famous for its excellent customer service and bonus offers. The website offers several different types of games, including slots, table games such as Blackjack or Roulette, plus video poker machines which come with many exciting features such as free spins, bonus rounds, etc. They also have live dealer casinos available where players can interact with actual dealers via live stream connections using their computers or mobile devices.

The site also has a VIP program where players can earn comp points which are then converted into cash. There are five different levels of membership available at Bodog Casino, and each level comes with its own set of perks.

Marathon Bet

Marathon Bet is an online sportsbook and casino platform. It was founded in 2013, and it's one of the most popular gambling companies in the world. The company has sponsored numerous teams across Europe, including Manchester City Football Club and Premier League club West Bromwich Albion.

Marathon bet offers customers a wide range of betting options, including live betting, pre-game bets, in-play sports betting, and the option to wager on eSports events like Dota 2 or Counter-Strike: Global Offensive (CSGO).

The brand review section of Marathon Bet's website gives customers a good idea of what they can expect from this company if they choose to join their team. It features details about its customer support service, which includes 24/7 live chat sessions, fast email correspondence, telephone calls, regular updates via SMS text messages, and FAQ pages where users can find answers to common questions that arise during gameplay.

News articles related to upcoming events or current trends within the gaming industry, as well as promotions such as free bets when you make your first deposit, are also frequently available. They provide educational material provided through videos from experts within their industry who are working at other companies.


Bwin is a gambling company that was founded in 1999 and is based in Austria. It sponsors football teams like Manchester United, Arsenal Football Club, and Celtic Football Club.

Bwin has been very successful as it has been able to maintain its popularity among gamblers for over ten years. This can be attributed to the fact that it offers a wide range of betting opportunities for all types of sports fans, including football enthusiasts, horse racing lovers, and cricket buffs.

The online service provides customers with various betting options, such as casino games, poker tournaments, and online slot machines, which they can access at any time through their mobile devices or laptops without having to download any software firstly on their computers or smartphones respectively.

The site also allows users access live streaming services where they can watch live matches between their favorite teams playing against each other. Betting odds are determined by factors like team performance during practice sessions before tournaments as well as how well players perform on an individual basis during matches which makes them win more often than losing ones - which means higher chances for higher returns per dollar spent on wagers.


It was founded in 1886 by William Hills and James Pedley. The company operates in the United Kingdom, Ireland, Malta, Australia, and South Africa.

The Ladbrokes brand provides online gambling services like casinos, poker rooms, sports betting, and horse racing betting through its website or mobile app. Ladbrokes' parent company also owns Betfred bookmakers chain in Britain and Ireland as well as Sportech plc., which is listed on the London stock exchange (LSX).

The company’s services are available in more than 2 million betting shops worldwide. It also operates a mobile app that is available on iOS and Android devices. Ladbrokes is also famous for the company’s corporate culture and its commitment to social responsibility. Various initiatives have been undertaken by Ladbrokes, such as its sponsorship of various sports teams like Celtic FC, which is based in Scotland but has fans all over the world.

The company’s commitment to its customers and employees sets it apart from the competition. Ladbrokes provides a positive working environment for its employees, including training courses to help them develop their skills and careers.


Parimatch is one of the largest online betting companies in the world and has offices in Russia, Ukraine, Kazakhstan, Moldova, and Belarus. It also has a large presence in Europe and Asia. Parimatch sponsors many football clubs, including Leicester United, Everton, and Chelsea. The company was founded in 2008 and has grown rapidly since then. In addition to their sponsorship deal with English football clubs, they also sponsor professional rugby teams such as Munster Rugby Club (Ireland) and London Irish RFC (UK).

Parimatch is an online casino that offers sportsbook gambling for its players and casino games such as Roulette or Blackjack, which can be played for real money using Bitcoins or traditional currencies like US dollars or Euros. There are several different types of bets which include single bets on individual matches, either home team/away team singles or both teams combined double odds doubles, etc.

Parimatch also offers a wide range of betting options for their players, including live bets, which allow you to place wagers on upcoming events as they happen. These include the score at half-time, the total number of goals scored, and other unique events that may occur during the course of a match. Parimatch has a good reputation for paying out quickly when players win and also offers plenty of security measures such as SSL encryption.


1xBet is the largest online sports betting company in the world. It was founded in 2006 and since then has become one of the leading gambling websites in Europe. The company is based in Cyprus, but it has a presence on every continent except Antarctica.

The 1xBet brand offers a wide range of services, including casino games, poker tournaments, and live casino tables, as well as sports betting services for teams like Arsenal Football Club or Chelsea Football Club. In addition to these types of gambling activities, you can also play blackjack or roulette at 1xBet's website if you prefer more traditional forms of gambling over placing bets on football matches!

The company has a well-developed sports betting website with a user-friendly interface that allows you to place bets on any major sporting event worldwide. You can also use 1xBet to play fantasy sports games like football and basketball, as well as other types of traditional gambling games like slots or poker tournaments.


Sportsbet is a well-known Australian gambling company. They have sponsored several English football clubs, including Arsenal and Southampton. Sportsbet has also sponsored the Premier League since 2013, with their logo appearing on every shirt sleeve during live matches. Sportsbet has been around since 1998 and is one of the most well-known online sportsbooks in Australia. They are also a major sponsor of English football, which means that they have their logo on every sleeve during live matches.

Sportsbet is a fully licensed and regulated online sportsbook that allows you to place bets on a wide range of events, including horse racing, tennis, cricket matches, and soccer games featuring all the major leagues around the world (including England’s Premier League).

Sportsbet is an online sportsbook that allows you to bet on all sorts of events, including horse racing, tennis, and cricket matches, as well as soccer games featuring all the major leagues around the world (including England’s Premier League).

Sportsbet offers competitive odds for most of these events. However, it can be difficult to find those odds because they don't list them on their website—you have to search for them manually by searching through each event individually.


Betfair was founded in 2000 and is a UK-based online gambling corporation that provides a Sportsbook, online casino, online bingo, and online poker services. It is based in London, England. In 2002-03 Betfair sponsored Fulham FC. This made it the first gambling corporation in the United Kingdom to sponsor a football team.

In 2008 Betfair sponsored Arsenal Football Club for £5 million per year over three years, then Manchester United Football Club for £10 million per year over four years starting in 2009. That same year they also sponsored Southampton Football Club and Sunderland A.F.C. In 2010 they announced their sponsorship of Leicester City F.C., followed by sponsorship deals with Eintracht Frankfurt Fussballclub 1899 eV (German football club), AS Monaco, Stoke City Fc, Aston Villa FC & Walsall FC.

Why Do Companies Sponsor Football Clubs?

To many people, the idea of a company sponsoring a football club seems like a strange one. Why would they do it?

In simple terms, companies sponsor football clubs because they want to be associated with them and increase awareness of their brand. In some cases, it might also be about getting access to new markets or trying out new technologies. However, there are other reasons why companies decide to get involved in this type of advertising.

Companies that sponsor football clubs are hoping to make a profit. They’re looking for ways to reach new audiences through their association with a team, and they want people to remember them when they do so. For example, if you see the name of one company plastered across the front of a stadium where your favorite football club plays, you may suddenly become aware of this company. It’s likely that you’ll either think about buying products from them or buying something similar in the future.

Another reason companies sponsor football clubs is that it’s a way to get around restrictions on advertising. In some countries, companies are not allowed to advertise on television or radio, but they can advertise in public places like stadiums.

This is especially true in countries where there are strict rules about advertising alcohol. For example, in the United Kingdom, companies are not allowed to advertise on television or radio during certain hours of the day. However, they can place advertisements at football matches and other sporting events.

Summing It Up

The benefits of gambling sponsorship for both the industry and football clubs are many. The list of companies that sponsor English football clubs is one of the most comprehensive in world football. The sport has grown exponentially since its inception, and with this growth comes more opportunities for commercial sponsorship deals. At the end of the day betting has been with us virtually since time began, people win and people more often than not lose, you rarely see a poor bookie! But if you keep a lid on it betting CAN be fun...just make sure it's for fun only...stick to what older fans would know as 'five bob yankees' or accumulators as they are now known. - Ed



This is why I won’t buy the current West Ham shirt. I would rather wear one of the old sixties replicas. I have no problem with bookies advertising to adults, all of us here are responsible for our own decisions. But I do not believe it is right to advertise to children.
My preference would be for all betting, and alcohol and tobacco advertising to be removed from shirts. Also no TV ads before 9pm.

24 users have voted.
nevillenixon's picture

Couldn't agree with you more, gambling can be an addiction for people just like drugs or advertising before 9PM should be the law! Gambling will ALWAYS exist but at least if people educate their kids and teach them that a little 'shared' flutter can be an OK laugh but nothing more then the problem would begin to subside, unfortunately their is far too much 'glamour' associated with betting which is after all quite a sad existence once you peel away the layers. Hypocrite's as we are at the Org for accepting ads, but we have to pay server costs that are really high. We try to leave the articles so there intent is not clandestine.-Ed

23 users have voted.
plaistow-man's picture

I have an unsponsored home top mate xl under 23's top. Got all 5 grandsons kits as well so no sponsor there either (kids aged 2 to 8)

18 users have voted.

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