westhamfans.org

As PR campaigns go, PAI(n)'s media assault on West Ham got off on the wrong foot, they have been shooting at their own ever since as their 'charm' campaign has continued to lurch from one crisis to the next. Citing Rio Ferdinand as a Hammers legend was a faux pas of the highest order, but subsequent statements from what is essentially a hedge fund company have done little to add glister to their gold.

Players arriving with a point to prove generally fall into two categories, those who were too young first time round and those who are too old on their return, fortunately new Hammers signing NiKola Vlašić falls into the former.

With the limited funds available West Ham managed to acquire almost all of their transfer targets before the window closed, strengthening in all areas bar one. The conundrum facing David Moyes was how to plug all the gaps, to this purpose the Irons manager was pragmatic and realised he would have to use almost all of his budget and risk having to pay 'destabilising wages' in order to bring a bona fide top striker to the club. He therefore decided to use the money elsewhere by fortifying the defence while adding to squad's firepower with an attacking midfielder.