The Evolution of West Ham United's Sponsorship Deals with Online Casinos
For a long time, football has received multiple sponsorship offers. This is due to the sport having a huge audience which translates to a market for eager brands. Traditionally, shirt sponsorships in football used to be consumer brands, breweries, electronics, and financial service companies.
With the advancement of the global gambling industry, online casinos and betting companies became one of the biggest sponsors of football clubs due to their advertising pouring into sports. Their deep-rooted fan culture was a goldmine waiting to be tapped.