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PAI's interest in buying West Ham owners out of the club has garnered more than a few headlines in the last few days, most of them 'divisive', there is nothing the media and opposition fans love more than to see a club in conflict, especially just ahead of a new season, especially if the club is West Ham!

The deeply hoped for arrival of Hammers 2nd 'proper' signing, Nikola Milenkovic, has been made more possible by the fact that the Serbian gets on famously with Hammers Czech Republic contingent of Tomas Soucek and Vlad 'the impaler' Coufal.

Just when you thought things couldn't get much worse for West Ham's transfer aspirations, another unwelcome competitor for the club's targets have just been handed enough money to 'blow any Hammers' bids clean out the water. Barclays Premier League rivals Aston Villa's sale of Jack Grealish for an eye watering British record £100 Million to Manchester City, has put them firmly in the driving seat for any transfer target they wish to aim for.

The chances of Hammers signing Jesse Lingard are rated at less than 10%, according to club sources, or is it according to Ex-Employee?, it is hard to tell sometimes, with no disrespect intended.

If you can't join them, beat them seems to be the order of the day for potential West Ham buy out group PAI. Having had their 1st offer firmly rebuffed by David Sullivan, the investment group vowed not to give up in their pursuit and have just fired their 2nd shot across the bows by doing a bit of a 'switcheroo'. A term usually associated with Formula 1 driving, but one that ideally describes PAI's actions by going public with the next part of their PR exercise, one that shows a complete change of tack.

Following on from our first Strike(r) Light article, the next 'realistic' possibility is Bournemouth's Arnaut Danjuma. The young striker was in fine form for the Cherries last season as they fell just short of getting promoted back to the Barclays Premier League at the first attempt.

The news that Hammers have switched their attention from signing Chelsea's Kurt Zouma to that of Fiorentina defender Nikola Milenkovic, has been greeted with some enthusiasm given the player's status, experience and youthfulness. So well done to the recruiting team if Milenkovic does indeed end up at the London Stadium.

One of the few remaining viable players available to fill Hammers gaping striker gap, has joined the other 'nearly signings' that Hammers have 'missed out' on, as Danny Ings is announced as Aston Villa's latest signing. Ings does have a poor injury record, which will be the reason West Ham will officially release as to why their interest wasn't peeked.

The PAI announcement due later today about their take over plans won't help matters that need urgent attention, no matter what they say it won't 'magic up' a striker from nowhere and perhaps their interest will only serve to have a derogatory effect on the club.

To be honest in a way their interest coild end up being a PAI'N in supporters' backsides, because it will just add smoke to back up the mirrors already in place at the club.

Big hitters the Daily & Sunday Express online and the Guardian have both run juxtaposed stories regarding Hammers 'apparent interest' in signing Chelsea's Kurt Zouma, the Express group published an article yesterday stating 'Zouma has his heart set on transfer to West Ham, whereas today the Guardian and others use 'Chelsea transfer heartbreak as Zouma refuses West Ham move', as their headline.