The Emporer's New Clothes!

Conspiracy theories abound at this moment in time regarding the club's descent into the Championship, why would the Board want it? Their share values will go down like a lead balloon following relegation, so why on Earth are they seemingly just watching on as their prized asset's value crashes?

Kretinsky is NOT a club owner in the Gold & Sullivan vein, he is a canny investor who never over stretches himself and one who is content to just make ' money without headlines'. His numerous acquisitions are ALL shrewd long term investments that are designed to stand the test of time while growing in value.

David Sullivan is a different kettle of fish, he made his cash the hard way along with his partner in business David Gold, they had to 'negotiate' with the extremely corrupt Police force of the time and were superb at being one step ahead of the draconian laws that the obscene publications squad were 'pretending' to enforce.

Their premises were raided SO regularly that all the staff knew the set procedures they had to take which invariably involved a phone call and a brown paper bag! So dealing with a stubborn Dinosaur of a manger should be no problem at all, right? Well on the face of things at the moment, NO!

David Sullivan seems to have lost interest in the club and appears to want to jump ship WITHOUT investing any more money, Kretinsky can let sleeping dogs lie and the Gold family are in the position whereby they will reep a decent reward for David Gold's shares. All that guff about the son in law being a life long Hammers fan is irrelevant, put a massive cheque in front of the family and they will snap your arm off!

"Loyalty is pure, not tainted by the lure of things that might be gained" is a naive viewpoint, of course the Gold family will say that them selling their shares will help the club move forward, it will. It will also represent the end of an era when 'elite' English clubs were owned by people from these shores, 'sportswashing' is so common place it is amazing that there are any British owners left!

We believe essentially that Sullivan has had enough, that is not to say that he won't retain SOME shares, his sons David Jnr and Jack will still maintain a 'family' presence, but the old man will be off. There are worse Chairmen around, the trouble is Hammers fans have got so used to disliking Sullivan that they are in danger of not seeing the forest for the trees, now who else does that?

Rumour has it that David Attenborough is going to do this week's presser with the Moyesosaurus to help explain his tactics!- Ed