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Sassuolo's 26 year old striker, Domenico Berardi, is the latest in an incredibly long line of forwards being 'linked' with West Ham, the source of news about this most recent supposed target is a well respected journalist. Now recently there have been so many reports from 'respected journalists' that it raises a journalistic question.

Matheus Fellipe Costa Pereira is a 25 year old Brazilian professional footballer who plays as an attacking midfielder or right winger. Given Hammers recent 'dalliance' with exotic Brazilian midfielder/wingers in the form of Felipe Anderson, a liaison which was catastrophically unsuccessful, why are fans clambering for the club to sign another player of exactly the same ilk?

Years ago Alex Ferguson shocked the domestic football fraternity by selecting Beckham, Giggs and Scholes for Manchester United's first team instead of buying in players at vastly inflated prices from other clubs. Ferguson's decision proved to be a masterstroke and set the cornerstone of what was to become their most successful era.