Suddenly It's Sponsor City At Stratford
The soulless dome, the bowl of misery as well as the big white elephant, all of these names have been associated with the Olympic Stadium ever since West Ham United took out their 99 year tenancy nearly SIX years ago! One element that has been conspicuous by it's absence has been a sponsored NAME, quite how such an iconic structure could have remained nameless for such a long time is bewildering and is a classic example of the LDDC's chronic mismanagement of the Stadium.
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