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There has been much written and said about the 'West Ham Way', particularly in Old Sour Puss' Book, and also by the current Sunderland manager Sam Allardyce from his time at the Boleyn. Generally the public perception is of a mythical Claret&Blue haze that descends on whole groups of people, particularly men of a certain age and seduces them in to thinking what they are seeing and experiencing is special and unique. To many the West Ham way is an illusion that has been perpetuated and manipulated for financial benefit by the current owners, so what is the West Ham way?

Unless there is a 'cunning' plan afoot, West Ham United appear to have shut up shop early on transfer deadline day. No frenzied candle burning at the Boleyn, no mysterious fat over weight mercenaries waiting in a near by Hotel hoping for one more excessive pay day, and no hopes of fans to be dashed! Pretty boring in one way, but on the other hand the club's work was already done earlier in the year with a very successful recruitment of top players who have all proved their worth.

West Ham United have confirmed the signing of Emmanuel Emenike, after lengthy negotiations, on loan until the end of the season. The 28 year old Nigerian ex international arrives from Fenerbahce having been on loan at Al Ain in the United Arab Emirates league, Slaven Billic knows the player well and will be able to run the rule over him during the rest of the season to see if the club want to make the move permanent for a fee of around £8 Million.