This was the answer to the goal scoring problem Westham were experiencing last season,the appointment of Teddy Sheringham to work with the forwards.A top striker who has played at the highest level and who knows a thing or two about scoring.This was Sullivan's comments on the appointment:
West Ham co-chairman David Sullivan insists Teddy Sheringham's arrival as attacking coach does not undermine the position of manager Sam Allardyce - but admits the club must target a top-six finish.
The Irons' board backed Allardyce following showdown talks in the summer sparked by a campaign which ended in 13th place, but only after a late pull clear of the relegation scrap.
Sullivan believes 48-year-old former England international Sheringham, who enjoyed a three-season spell as a player at Upton Park, can bring a cutting edge to the team and work well alongside the manager, who sustained a third campaign in the Barclays Premier League following promotion via the 2012 play-off final.
"Yes, we suggested the idea, but Sam liked it. We didn't undermine him at all," Sullivan said in the Daily Mirror.
"We had a lot of people approach us to become our attacking coach and Sam picked the one he wanted.
"I think he has analysed the performance of the team last year and agreed that we would like to score more goals. It was a weakness of the team and he has brought in an expert to try and improve that.
At present Westham are the 8th highest scorers in the league with 40 goals..Of that number 29 goals were scored in 17 games before Christmas,but only 11 goals in 13 games since then.Over that same period Westham conceded 18 goals in 17 games and 19 goals in 11 games.It was looking very bright up until Christmas, Westham were playing some of the best football fans have watched in a long ,long time and then it all starts falling apart,the results ,the performances apart from a few exceptions,and the slide down the table.So what has gone wrong ?
