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West Ham United is known as the Hammers and is a top club in the English Premier League with a rich history and a passionate fan base. Financial stability is key to any club’s success but often hard to come by. West Ham has found one way around this issue by entering into sponsorship deals with some online betting companies. This article will look at what these deals mean for West Ham’s finances – both good and bad.
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One lucrative deal after another

It was back in 2015 that West Ham first signed the dotted line with Betway – an online gambling giant propping them up ever since. According to reports from West Ham News, they agreed on £6 million for year one, but this figure has since soared to £10m per season, which shows how much can change overnight!

The English Premier League isn’t exactly shy when it comes to taking money from casino websites, either. A study done by Statista found out that more than half of all teams taking part have shirt sponsors that fall under this category alone – with most being valued at several million pounds annually. The report went on to say that such figures illustrate just how far these businesses are willing to go for some international exposure.

West Ham’s financial future has brightened considerably due to cash injections from Betway. By spending on the playing staff, training facilities and other areas, they have guaranteed themselves another season (at the very least) in the top flight. Furthermore, if you’re looking for new punters, few things will work better than having “Betway” emblazoned across a claret-and-blue shirt worn by players appearing on television sets around the world.

Moreover, the fact that there are West Ham-themed online slots games shows how much people love them these days, too – with such games attracting fans and gamers alike while also increasing brand visibility even further, for that matter!​

​“More than just numbers” – Fanbase Engagement vs Brand Awareness

Apart from these cold figures, there is also some warmth generated by West Ham’s iGaming associations. Broadcasting live Premier League football matches reaches millions upon millions every weekend worldwide – and having Betway on those shirts means that every one of those potential gamblers gets another good look at a brand they might not know much about before kick-off time!

The partnership is reciprocal and serves the interest of West Ham too. The team may use its alliance to encourage responsible betting among supporters. Many clubs collaborate with sponsors on different projects against problem gambling; therefore, they help people realize that it is risky and promote healthy betting habits.​

​Two Sides of One Coin: Ethics and Regulatory Outlook

Though there are financial gains, iGaming sponsorships raise ethical concerns. Gambling addiction is a real issue, and some people feel that these partnerships make it seem like gambling is a normal part of sports and can lead to gambling problems, particularly for young fans.

These issues have not been lost on regulators who oversee such activities. For example, The UK Gambling Commission put in place tougher measures for adverts or any form of marketing done by companies involved in internet-based gaming. Their main goal with these restrictions is to make sure vulnerable groups are safeguarded through responsible advertisements.

It is the duty of West Ham United and other clubs in the Premier League to think about these moral questions. They must weigh up their financial gain against what is right. Partnering with an iGaming company that has strong policies towards responsible gaming can help alleviate some fears.​
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​The Tomorrow of Football Clubs’ iGaming Partnerships

The upcoming days will prove if this type of sponsorship has a place in soccer. There may be alterations within laws governing betting in sports as well as society’s perception towards gambling. However, going by current trends, it seems like, for now, at least such deals are here to stay as they bring good money, especially to clubs within the English top-flight, such as West Ham.​
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Forward Thinking: a Partnership Built To Last

IGaming Corporations have significantly enhanced West Ham's economic status. The huge payments received from sponsorships have facilitated investment, making it possible for the team to strive at higher levels. Nonetheless, it is essential to take note of morality issues concerning addiction to betting.

To ensure continuity in such collaborative efforts, the club should consider working with sponsors whose main aim is to promote responsible gambling. This will go a long way in not only benefitting the club financially but also its fan base.

Having signed Brazilian winger Luis Guilherme for £25.5m from Palmeiras on a five-year contract, the Irons have moved swiftly on to pursue other South American targets.

The 18-year-old is manager Julen Lopetegui's first signing since taking charge last month, Guilherme completed his move on Friday when the transfer window in the Premier League officially opened, subject to international clearance and a work permit being issued.

Many fans see Luis Guilherme as a saviour. It is to be hoped that he is more saviour than Savio Nsereko turned out to be! According to local reports from West Ham have lodged an official £11 Million bid for Fluminense forward Jhon Arias – one that has been accepted. The Irons will also pay the Brazilian club around £1.8 Million in bonuses if the 26-year-old Colombian hits certain performance targets.

It is suggested that a deal to bring Arias to the London Stadium could be completed within the next few days.The Fluminense star is a right winger by trade, but can also operate in the middle or out wide on the left.

He has grabbed 35 goals and 38 assists in 168 appearances for Fluminense and he has seven goals and four assists in 27 games so far this season. Arias is an absolute speedster and has a really low centre of gravity similar to that which Carlos Tevez had.

What makes Arias unique is the fact that he’s right-footed and plays on the right! He would provide Lopetegui with a completely different option in the final third and additionally his pace would definitely stretch opponents enabling J Lo to have his players higher up the pitch.

If West Ham really have had an £11 million bid for Arias accepted, then other targets like Dominc Solanski will no longer be considered viable.- LN

With the transfer window about to open, all the pre opening hysteria can then make way for some real full blown bull! Hammers have been LINKED with a plethora of players, enough to replace the entire team three or four times over, so when the dust settles who will the club go for? There are 'set in stone' targets, but there are also players who are 'worth a punt' despite the risks associated with signing them, whether fitness, attitude or difficult clubs and agents to deal with.

The latest 'slight return' being mooted is former Chelsea ace Tammy Abraham, Roma are thought to value the striker, who has two years left on his contract, at between £17 Million-£21 Million and Abraham is thought to be keen on a return to England.

Once of interest to a multitude of clubs, Tammy suffered an ACL injury from which he has taken a long time to recover, but he has recovered however he is finding game time hard to come by in Italy, is he worth a punt?

Given the Irons atrocious record when it comes to signing injury prone players, then the answer has to be a definitive NO! But a fit and firing Abraham at around £20 Million could represent incredibly good value, especially when viewing Chelsea's valuation of Armando Broja who suffered a similar injury.

In football you generally get what you pay for and in Abraham's case the price being asked reflects the risk in signing him, but beggars cannot be choosers and in the real world West Ham come under the beggars category, so why not take a punt?

Another club like Villa will! - Ed