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No, not a set of new home and away replica survival kits to be flogged off to the next generation of lambs to the slaughter more commonly known as young West Ham fans. The 2nd part of the headline K.I.T.S!, which follows Panic attack, stands for 'Kretin in the Sky' the name used behind the back of Hammers second highest share owner by his subordinates and also his fellow shareholders, if rumours are to be believed.

Current West Ham supremo David Sullivan used to have a penchant for wearing his now politically incorrect Russian hat which is called a Ushanka, which rhymes with what many fans used to call him from the metaphorical terraces that adorn the as yet commercially unnamed Queen Elizabeth Stadium.

"That'll do nicely" was the American Express advertising copy line for decades, Brighton fans will be thinking exactly that as they pontificate their 'easy' demolition of West Ham yesterday, the 4-0 scoreline was flattering to the visiting Irons as ALL the good will of last week's 4-0 victory over Notts Forest evaporated, as the late Tommy Cooper would say "just like that".